Why are telemarketers’ pitches always annoying?

With the day-to-day activities turning busier, telemarketing calls sound like a heckle. Imagine yourself in the mid of a meeting and you get a call from some unknown number. 

For the first time, you tend to ignore the call. But, the retry feature that Call Center Software provide, automatically redials unanswered numbers. 

So, the next time when you get a call back you tend to answer and hear a person with that classic telemarketing pitch ‘Hello, may I speak to Mr.ABC.’ Annoying, right? 

If you own a call center or are willing to outsource operations to one, you should definitely look at improving the telemarketing pitch of agents working on the project. Here’s a list of things you need to look out for:

1.    As a business you are always concerned about choosing the right contact center, which can best represent your business, to outsource operations. So, it becomes vital to see if the chosen call center has the right Call Center Software Solution to suit your requirement. 

Especially, when you choose to outsource operations for lead generations, it is essential for business owners to brief agents well, for quality representation.

2.    Soft skills and good vocabulary is the key to create customer interest in your products and services. This is an on-going process and should be looked at, on regular intervals.

3.    Many telemarketing agents from remote places and call centers use Virtual Call Center Software to display a virtual representation of an organisation. However, companies who fail to use virtual software often have employees who lack professional approach.

4.    Many a times customers that are subscribed to ‘DND’ listing are also contacted by telemarketing agents, as they do not have software to manage the listing. Thus, it is always better to opt for Outbound Call Center Software which are designed to manage ‘DND’ listing and can record calls that can further be used to improvise agents’ performance.

5.    Before dialling, it is always important to go through a sample script that can show ways to engage a prospect and overcome objections. Using the Best Telemarketing Software might just help your agents/ sales team improve their traditional pitches.

6.    Agents often mistakenly contact the same customer time and again which creates hassle. This makes it a necessity for every call center to adopt Cloud Contact Center Software that help store database and gives its access, with real time data, to multiple agents at the same time.

7.    It is always important to add a personal touch and a friendly appeal to the call. Customers hate listening to robotic accent.

8.    Agents should have a separated list on contact on the basis of geography/ interest/ age group and profession. They should make sure they are calling the right list, this could help them call up a relevant customer and would further increase productivity.

9.    Avoiding stupid phases while calling prospects is a best practise. At the initial stage your only aim is to get the caller engaged and take the call further.

10.    Rather than just trying to sell a product or a service, agents should aim at creating customer interest by telling the caller, what’s in for him? To bring in a customer oriented approach you should adopt Customer Contact Center Software Solutions.


CASE STUDY:

To understand this better let’s look at a real life example. The case in point is a call center whose telemarketing team was low on productivity. 

CHALLENGE:

The contact center wasn’t able to convert leads and was unable to analyse the core reason for this. They thus decided to deploy call center software. 

SOLUTION:

After deploying the software, they started recording calls and noticed that many of the calls were made to irrelevant customers (who were not related to the product or service). 

They further looked upto calls made by agents who were working remotely and witnessed lot of disturbances during the call. The agents sounded as if they had mugged up the entire script and where using the same one for all the callers.

This helped the call center improve calls and train their agents well. This in return also increased employee efficiency and employees were more satisfied with the performance metrics put in place. 

Why go for that traditional sales pitch, when you can do better? Every lock has a different key and so does every caller. It is hence, advisable to get the Best Call Center Software and record calls to improve the performance of your agents.